Meet Pim Coffeng: Growth Strategist of the Nano Foundation
Pim Coffeng has joined the Nano Foundation as Growth Strategist. Having worked for the gaming platform Poki for 7 years and expanded their user-base to 35 million users a month, Pim has set his sights on initiatives that deal with forming an economy around nano.
Using his extensive knowledge and experience in the area, Pim is going to focus on such areas as user growth in emerging economies, educational alliances, nano use cases in gaming, and more.
As the Growth Strategist of the Nano Foundation, Pim will help accelerate awareness around nano and expand partnerships.
We have asked Pim about his previous experience, as well as hopes and plans for nano.
Meet Pim Coffeng!
What attracted you to Nano?
Nano just clicked for me when I tried it. Feeless and instant value exchange without borders is fundamentally useful. To do it in a novel way, completely decentralized and eco-friendly is worthy of applause. I’ve also come to appreciate the creative and altruistic spirit of the community (there are so many great projects) and the ethos of the Nano Foundation. Last but not least, I feel like there is a real challenge around accelerating awareness and adoption for nano. I’m hoping to become a positive force there.
Why do you think nano stands out as unique digital money?
The vision and mission are clear and people can relate to it. This allows a wide group of people to work on complex long-term problems in a relatively peaceful environment.
What aspects of the Nano Foundation have you become involved in and what are you excited to focus on moving forward?
I’m starting to get involved in the ambassador program, our communications, external partnerships and analytics. In all these areas there’s wonderful work being done to drive awareness and adoption for nano.
One specific initiative that I’d like to highlight is the push to drive adoption for nano in Nigeria that already started before I joined the Nano Foundation. We’re currently deploying initiatives from as many angles as possible. For example: we’re reaching out to universities and educational technology providers, creating WeNano spots in most large cities in Nigeria, contacting local exchanges for a NGN/nano pair and building relationships with charities, influencers, educators and press.
The intention is to get as many links in the chain as possible to work together simultaneously and learn as much as possible. Based on these learnings and the expertise in the team and wider community, we aim to formulate a strategy to bind the actions together. This allows us to have maximum concentration of brain power and hands at the same place and time and gives us a better chance of solving the chicken and egg problem that I feel nano faces.
Looking into the future, I’d like to build upon the great work that has been done so far by the Nano Foundation and community. Together we are basically forming an economy around nano. In order for that economy to function organically there must be a balance between all the different actors in the economy. A few simple examples (it’s not comprehensive):
- Customers must be able to obtain nano
- Customers need to be able to spend nano
- Businesses need customers paying in nano
- People creating products on nano need customers.
One thing we’ll do is try and establish these conditions on a small scale. Either very regional or in niche industries. The goal is creating a positive feedback loop where more nano spenders lead to more businesses accepting nano & people creating better products and vice versa. Then we’ll try to accelerate this loop and scale it.
What use cases are you considering for nano adoption?
I’d like to double down on getting the use cases listed on the website further off the ground. For example: remittances is a great use case in theory. So we’ll try to find people on different money routes who would like to try the nano option, compare it to the rest of the market and build case studies out of it.
Next to that: I absolutely love the examples of community members connecting physical objects to nano (Christmas tree, arcade machine, bird feeder, coffee machine). I would love to further stimulate creativity in this field.
As you have the Poki experience, what is your take on nano and gaming, and are you planning to develop in that area?
To make a slight nuance, my background is in casual web games. That specific industry is global, high volume and mainly monetised by advertisements. Over the years I received many signals that a subgroup of people would prefer to pay instead of watch ads. I’ve also come across plenty of game developers who prefer to move away from advertisements. Some find them disruptive to the play experience while others fell victim to the ever changing policies of ad monoliths like Google, having their ad revenue evaporate from one day to the other without warning because some visual in the game triggered a warning in the algorithm.
Nano is fundamentally suited to solve these problems because the transactions are instant, feeless, global and eco-friendly and it is censorship resistant. Integration is relatively easy and the big benefit is that the platforms and individual game developers can own the financial relationship with their users. This opens up new revenue streams for them and a better experience for a subgroup of users. This is important because it makes them less dependent on the large companies who control the ad market.
Long story short: I’d love to develop in that area.
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Thank you for your answers, Pim, and welcome to the team!
